If you were following my Mexico trip on Instagram you probably noticed an over abundance of #CoquiCoqui, that's because I am currently obsessed with this brand. The curation of my devotion started in the early planning stage for this trip. I'm a huge fan of Mr. and Mrs. Smith - a brilliant travel blog/booking site - and first came across Coqui Coqui, Tulum when cruising for hotels in the Yucatan.
After a little more research I learned that the perfumery and boutique hotel was founded by married couple Francesca Bonato an Italian accessory designer and Nico Malleville and Argentine fashion model. I mean, really? So you are beautiful fashion people, who just happen to own a small chain of beautiful boutique hotels, in Mexico, and oh yeah, throw in a line of exquisite locally made perfumes inspired by the craftsmanship of Valladolid's Franciscan friars. Where do I sign up to get this life card for my next dance on planet Earth?
Sprinkle in a NY Times 36 Hours article featuring Coqui with the beautiful simplicity of the brand's website and I was officially smitten before I had even left the States. So it should be no surprise that I visited three of the four locations throughout the Yucatan. (Coba I'm coming back for you!)
The Details: Subtle nuances gives each outpost a different personality which represents the character and aesthetic of it's town. One associate told me that the owners even choose the colors of the clothes in the boutique based on the essence of the location. These differences can even be appreciated underfoot - bare feet will love the cool sand covered concrete floors in Tulum but will echo on the intricate tiled floors in Valladolid.
The Vibe: A good ratio of old world formality and boho chic. Each space feels permanent and hidden which makes you feel like an exclusive guest, even if you are only stopping in for perfume. The air smells like roses, chandeliers glow yellow and romance is the mortar holding the walls together.